Product History
Our good for you, healthy ingredients
have been around for hundreds of years, and each have a distinct
history which accounts for many of the reasons we still use them
today. Learn about our products and their histroy below.
TEA
Little did Chinese Emperor Shen Nung realize that in 2737 B.C.,
when dried leaves blew into his cup of hot water, the beverage he
discovered would cause sensations around the world. During this
time, water was always boiled for hygienic reasons. The pleasant
aroma and refreshing taste enchanted him and soon everyone in the
realm was drinking tea.
Japan was introduced to tea by Yensei, a returning Buddhist priest
residing in China at the time of the discovery. Tea was immediately
embraced by Japanese society and resulted in the creation of the
intricate Japanese Tea Ceremony, elevating tea to an art form.
Tea continued to travel throughout the Orient and it was during
the time of the European explorers tea made its cultural broad jump.
The East India Tea Company brought tea into Holland but its prohibitive
cost of $100 per pound kept tea as a rich man's beverage until so
much was imported that tea prices fell and was sold in small food
shops.
In 1650, Peter Stuyvesant brought tea to the American colonists
in New Amsterdam, later called New York. Soon the colonists were
drinking more tea than all England. In England, tea gardens, ornate
outdoor events with fancy food and tea, fireworks and gambling,
seemed to sprout up overnight as entertainment centers of the day
and many British enjoyed the festivities offered there.
Russia discovered tea when ornate chests of the dried leaves were
sent to Czar Alexis by the Chinese Embassy in Moscow in 1618. It
became Russian custom to sip heavily sweetened tea from a glass
in a silver holder. Russians also enjoyed honey or strawberry jam
stirred into tea as their ethnic contribution. Even today, vodka
and tea are the national beverages of Russia.
To recover extensive expenses from the French and Indian War, England
levied a huge tax on tea imported to the colonies, mistakenly believing
the colonists were so hooked on it they'd pay anything to keep their
supply coming in. One night the men of Boston dressed as Indians,
reminiscent of the French and Indian War, stole aboard the ships
docked in the Boston harbor and threw the expensive tea cargo overboard
and into the harbor. England reacted by having a raging fit, closing
Boston's port and sending Royal troops into occupation of Boston.
Because of this, colonists met to discuss these events and declared
a revolution.
At one point, England even gave The John Company the power to not
only import tea but to coin its own money, make peace, declare war
and other priveleges previously only held by countries. In the 1880's,
America came to the forefront as the biggest importer of tea due
to faster clipper ships and the ability to pay its debts in gold.
A tea plantation owner introduced iced tea to the St. Louis World's
Fair in 1904. It was an extremely warm day and his hot tea booth
was being passed up by the crowds in favor of cold drinks. As desperate
measure, since he was out time and money for even coming to the
Fair, he added ice to the vats of liquid hot tea and in the process
made it one of the highlights of the 1904 World's Fair.
The tea bag came along as a surprise. Samples of tea at the turn
of the twentieth century were given out in small silk bags and instead
of opening the bags, the tea bag in its entirety was being dropped
into hot water by consumers. Quickly, a tea company sprang into
action and patented the tea bag. Thomas J. Lipton was responsible
for designing a four-sided tea he dubbed the 'flo-thru' tea bag,
which allowed tea to steep more quickly in the cup than the customary
two-sided bag. Today tea is grown on tea estates and 70% of the
tea we drink is grown in Sri Lanka, India, Indonesia, Kenya, Argentina
and China. The best climates for growing tea are those that are
tropical or semi-tropical and tea can be grown on soil that is not
fit for growing much of anything else.
Today there are three basic types of tea: black, oolong and green
and from these three types spring over 3,000 cultivated varieties.
The leaves are picked at just the right moment designated by the
tea estate manager, then crushed to start the oxidation process.
Amazingly, we drink virtually the same tea today that Emperor Shen
Nung drank the day he discovered it. Americans drink 140 million
cups of tea each day and 80% of that is in the form of iced tea.
GOJI / WOLFBERRY
Too often people in American culture seek to become healthy through
a miracle drug, vitamin or supplement. But this is not what nature
intended for human beings, a fact that is readily acknowledged in
Eastern philosophies. That’s why in many Asian countries, natural
substances are often used to treat ailments. This is especially
the case with the goji berry, one of the most nutritious ‘superfruits’
on the planet.
So, how did the goji berry make its way into Asian culture? Historically,
the answer can be found through the ancient Himalayans, who were
the ones to first encounter the miracle fruit. For thousands of
years, the goji berry gave Himalayans health and energy. Then, once
the Chinese and Indians passed through their lands, the Himalayans
decided to share their ‘secret.’ The foreigners welcomed the new
knowledge as they began incorporating the goji berry into their
own herbal solutions.
As the goji berry became popular in other parts of Asia, legends
of its powers began to spread. One of these legends tells the story
of a well that was built next to a Buddhist temple. Goji vines had
grown around it, so it was common for the berries to fall into the
water.
Well, over time people noticed that those who prayed at that particular
temple not only looked younger, but they also were much healthier.
But the secret wasn’t in the prayer… at least not in a direct sense.
What made them so healthy were the goji berries they had consumed
while drinking the water.
From that point forward, the goji berry never lost its popularity.
Even today, the Chinese take advantage of the goji berry’s healing
properties. Of course, don’t think that they also don’t enjoy them
as food in general, whether it’s drinking goji tea or simply eating
the berries raw. Goji juice is also consumed, but due to its expense
it’s often viewed as a delicacy.
Wolfberry is known to contain powerful antioxidants as well as
18 kinds of amino acids [including the 8 essential amino acids],
and more beta-carotene than carrots. It is loaded with vitamins
such as A, B1, B2, B6, C and Vitamin E and beneficial polysaccharides
unique to Wolfberry.
Lastly, the goji berry’s long-lasting history helps reveal one
important fact: the earth has already given human beings the keys
for health and longevity. To discover them, all we have to do is
open up our minds and our taste buds.
VANILLA
It is the ancient Totonaco Indians of Mexico who were the first
keepers of the secrets of vanilla. When they were defeated by the
Aztecs, they were demanded to relinquish their exotic fruit of the
Tlilxochitl vine, vanilla pods.
When the Aztecs were defeated by the conquering Spaniard, Hernando
Cortez, he returned to Spain with the precious plunder - vanilla
beans - which were combined with cacao to make an unusual and pleasing
drink. For eighty years, this special beverage was only enjoyed
by the nobility and the very rich. Then, in 1602, Hugh Morgan, apothecary
to Queen Elizabeth I, suggested that vanilla could be used as a
flavoring all by itself, and the versatility of the exotic bean
was finally uncovered.
Today, vanilla beans are grown in four main areas of the world.
Each region produces vanilla beans with distinctive characteristics
and attributes. Madagascar, an island off the east coast of Africa,
is the largest producer of vanilla beans in the world and the ensuing
vanilla is known as Madagascar Bourbon vanilla. The term Bourbon
applies to beans grown on the Bourbon Islands - Madagascar, Comoro,
Seychelle and Reunion. There is no connection with the liquor produced
in Kentucky in the United States. Madagascar Bourbon vanilla is
considered to be the highest quality pure vanilla available, described
as having a creamy, sweet, smooth, mellow flavor.
Indonesia is the second largest producer of vanilla, with a vanilla
that is woody, astringent and phenolic. Madagascar and Indonesia
produce 90 percent of the world's vanilla bean crop. Mexico, where
the vanilla orchid originated, now produces only a small percentage
of the harvest. Mexican vanilla is described as creamy, sweet, smooth
and spicy. The last of the four major vanilla-producing regions
is Tahiti. Tahitian vanilla, grown from a different genus of vanilla
orchid, is flowery and fruity, anisic and smooth.
Vanilla, with its wide range of flavor profiles, can be applied
to a vast array of products. It is one of the most widely used flavors
in the world, particularly in ice cream. It finds its way into sauces
in Mexico and cookies in Sweden. Vanilla flavors fruits in Polynesia
and perfumes colognes in Paris. Anywhere there is a need for a mellow
accent that compliments sweet and savory, plain and fancy, vanilla
is there.
|